Packaging Sustainability: Applied Research In BBY Corporation

According to the market survey of the retail industry, consumers haveintegrated commodity with resource utilization, ecological protection,environmental impact. As part of the goods, packaging not only playspromotional role in the fierce market competition, but also brings about a wasteof resources, which results in product cost increase and competitiveness decline.While obtaining economic benefits, BBY Corporation also need to consider theenvironmental benefits of packaging sustainable development as a businessstrategy.Based on the domestic and international situation of packaging industry, andthe theory of packaging sustainable development, this paper is analyzing theexisting problems in BBY with three aspects of packaging design, packagingmaterials, packaging production. It’s establishing assessment methods to evaluatepackaging sustainability to get packaging improved.Firstly, the paper describes the current status of BBY packaging, analyzesthe paper and plastics impact on the environment, and discovering the issues tofunctional design, material utilization, and production process as well. Secondlyestablishing BBY packaging sustainable development plan by further analysis, the paper is providing assessment methods which is based on the principle ofValue Engineering, the theory of Life Cycle, and the factors of environmentalimpact, to propose evaluation on packaging design, packaging material andpackaging production. Finally, the paper is practiced verification on BBY paperpackaging, plastic packaging for the actual problems. According to the evaluationfacts, BBY companies execute improving methods to ensure the packagingsustainable development.The achievement of this paper is guarantee of packaging sustainabledevelopment in BBY Corporation that gradually receive economic andenvironmental benefit in win-win. Moreover, this paper is expanding the theoryof sustainable development applied in packaging industry, which explains thesignificance in the areas of packaging design, material application and productionmanagement.