Beverage Enterprises Scene Marketing Strategy Research

In the era of mobile Internet,large-scale advertising and cheap product price has been difficult to stimulate the user's purchase desire, scene in the field of marketing became a popular vocabulary, scene marketing is the use of a real, three-dimensional consumption scenarios, the user experience as the core, with large data of accurate operation, viscous strong community economy, online by means of cross-border cooperation, ultimately achieve the goal of marketing. Marketing as the theoretical basis of research based on the scene, has been clear about the scenario of marketing the concept and classification of the research object,find out the relation of the scene and marketing, and to the beverage enterprise marketing problems and strategies of the scene is analyzed, through summary reflections on problems and strategies for specific beverage companies to provide marketing ideas and methods.This article will drink enterprises should be how to build an effective marketing scene as a focal point of the full scenario of beverage enterprise marketing activities of exploration, discovery scene marketing existing in the process of the implementation of the specific scenario curt, single, aging, and many other issues, and from the cross-border cooperation, social scene, unique feelings and deep content, the form of four aspects to elaborate the building of marketing scene, the aim of this study is to solve the problem of the current scenario of marketing and give other beverage companies more feasible marketing strategy.In this paper in the process of selecting the representative of the functional beverage red bull enterprises as a specific analysis of the case, the scene of marketing theory combined with a specific case, try to marketing is discussed from the Angle of small scene to the positive role of beverage enterprise, at the same time can also be rich scene in the specific case analysis the existing theory of marketing.