Study On Sales System Improvement Of JHCN Company In Three Provinces Of Northeast China

Along with the spread of the global economic crisis in2008and extended,received a significant impact on global manufacturing, precision instrumentsassociated with manufacturing and machine tool industry are not. In order torevitalize the old northeast industrial base and the revitalization of northeastChina manufacturing, as a response to the financial crisis and the development ofregional economy of a major policy of the state council issued "the plan toreinvigorate northeast China planning" and the12th five-year plan, electricalequipment, automobile and auto parts, machine tools, aerospace, militaryindustry and other special-purpose machinery and many other industry companybenefit, and Heidenhain business is directly related to the machine toolmanufacturing, test, measuring tool, the motor industry and industrial researchareas are covered in the state planning and local planning, can be said toHeidenhain (China) company development is the difficulty and opportunitycoexist.Based on Heidenhain (China) company of Harbin in northeast China officeas the specific research object, in the thorough analysis the domestic andinternational economic situation after the international economic crisis on thebasis of economic policy and regional macro environment, using the literaturematerial law, the practice research method, questionnaire method and so on themany kinds of research methods to carry out the research. The article from theintroduction of marketing mix theory and related knowledge of marketing theory,Harbin office to Heidenhain (China) company specific marketing strategies andmain competitors and analyzed. Aiming at the shortcomings of the company iscurrently marketing system puts forward the marketing system to optimize theoverall thinking and specific strategies, respectively from the productcombination, marketing channel, customer service system strategy optimizationis discussed in detail. The paper further discusses the northeast Heidenhain(China) company market marketing system to optimize the relevant guaranteemeasures, respectively from the enterprise culture, sales team construction, pricestrategy of marketing system optimization related to security. The purpose of this thesis lies in applying the knowledge of the marketingtheory, combined with Heidenhain company marketing strategy practice, threeprovinces in northeast China to optimize its marketing system, for the companyin the implementation of industrial revitalization of the northeast regionaleconomic development opportunity, put forward the marketing countermeasureshave effect, promote comprehensive enterprise market competition ability.