Study On The Market Of Used Car Market And The Entering Research

With the rapid development of auto industry in our country, the new car market becomesmature gradually and the used car industry has more and more problems. Foreignsecond-hand car market has been relatively mature with perfect standards and regulationssystem, a variety of way to trade, the reasonable price evaluation system and qualitycertification system, excellent after-sales service and the use of the environment and so on.The used car market in China is still in the infancy and second-hand car market is not verymature with the general information asymmetry, the simple service, the lack of brandmanagement, imperfect mechanism, lack of talent and so on. Consumers do not understandthe used-car market and operators stick to the traditional model. These have caused theused-car market downturn. Domestic second-hand car market has still no public recognition tomeasure better and to cope with a series of malpractices. The immature status of traditionalbusiness in used car market of China is a cause for unconcern. When other firms enter theused-car market, they must be on the market system and be in depth investigation and analysisto find the point of used-car market entry.This paper uses the field survey and literature research method and analyses the used carindustry present development situation of home and abroad and China’s car industrydevelopment characteristics and driving factors. Although the used car industry in our countryhas more problems, they belong to the growing primary level and have a very broad space fordevelopment. We use the monadic linear programming model in the used-car market productsfor the market demand to forecast the development of the next five years. We use porter fivecompetitive model to analyze the industry existing enterprises, potential entrants, substitutes,suppliers and buyers for the influence of the industry, it comes to the conclusion that thedevelopment space of our used cars in the future market is large. Although the marketcompetition is intense, product technology and innovation has great development space. Withanalysis of users’ demand characteristics, concerning factors, the existing channels of buyinga used car and the most trusted used car dealers, it makes the enterprise in the used-car marketgrasp the characteristics and requirements of the buyer accurately. The market demand is theguidance of all and we need to solve the existing problems with the method of the innovation. Finally, it makes chery automobile as the research object. It puts forward enter the model ofentering used-car market and the analysis of the model for related research.