Application Research On Experience Marketing In Home Store Industry

Continuous development of social productive forces led the economic formconstantly updating, the service economy is no longer able to meet growing consumerdemand, experience economy as a new form of economic development began to beconcerned. In the current experience economic times, purely material level is nolonger the object of consumer concern, but more attention to businesses is to providegoods to be able to bring much of its spiritual enjoyment. Experiential marketing issuch a separation from the service economy out of order goods and services for themedia and tools for consumers to create a spiritual enjoyment, to bring its uniqueunforgettable memories for the purpose of marketing. The emergence of this form ofmarketing fills the needs of the service economy, meets the consumers who can not bespiritual enjoyment.After China’s accession to WTO, the market continues to open at the same timethe company has brought the world industry body, according to the researchinvestigation that the world-renowned multinational chain enterprises,80percentparticipated in the investment business activities in our country, we can see theChinese market has great potential and attractive. As China’s per capita disposableincome has gradually increased, the material needs no longer be able to meetconsumer demand for our market, and the pursuit of spiritual level consumers willdefinitely be the next target.This article analyzes the examples of the world famous furniture store IKEA andcompares this with the achievements and shortcomings of local experience marketing.Thus, this article gives comments and suggestions on improving customer satisfactionin order to enhance the market competitiveness of local furniture stores.