Experiential Marketing And Its Applications In Store

The process of the economy development is faced to experience economy after experiencing the agriculture economy, the industry economy, the service economy etc. This is also an inevitable trend. It is pouring new life-force in the development of the world economy. After famous scholar in USA B. Joseph Pine JI and James H. Gilmore Pointed out, After the Product Economy and The Serves Economy, The Experience Economy is arriving. Experience economy tide pounds the world everywhere. All industry sets off one experiencing whirlwind. At the same time, the theory scholars establish any theory about the Experience Economy. Expound them viewpoint to experiencing economy. It provides theory guiding to implement experiencing economy to enterprise.After our country joined in WTO. In the homeland, the enterprise is facing especially competition. Multinational group sets up factory and investment in China. It brings very big impingement to China enterprise. For instance in home industry, B&Q coming from England, Leroy Merlin coining from French, Laws coming from American, IKEA coming from Swedish. The multinational magnate marches into China. Controlling marketing share. It has brought about very big impingement to China home enterprise. At the same time, as the economical development. The tradition sells pattern becoming the yoke to homeland enterprise. For shaking off these fetters, accelerating the development, Enterprise explores the new sells pattern which is suitable in the homeland at the times.Owing to the main purpose, combining with the development stage of the world economy in nowadays, successful abroad enterprise selling patterns. According to China's actual conditions and the enterprise characteristic, Suggests that China home enterprise applies this new selling pattern which is experiencing marking.The author puts the writing train from entirety to line to point to entirety, created《experiential marketing and its applications in store》, At first, The author carded on the theory about experiencing economy of home and abroad. And then the author analyzed by the questionnaire. And surveyed to several famous home store of china. On the basis of surveyed, analyzed our country home store selling characteristic and the present problem at the stage. According to these problems, the author has given our china's home enterprise how to construct having the China characteristic's home enterprise pattern in our country. The author have brought a model about our country home enterprise experiencing marking Originality the field. And the author having carried out refinement analysis to home enterprise to implement experiencing marking about steps, method, and the problem paying attention to.By this analysis, author hope to help home enterprise implement experiencing marking, competition to abroad home enterprise, Break self's development bottleneck to some extent. Make China's home enterprise step off China, go globe wide. Make China's home enterprise brand in the homeland famous, also becoming famous at abroad.