"Five Colored Light The Mind SPA" The Marketing Strategy Research

With the development of social economy and the rising material conditions,people more and more attention to their physical and mental health and the happinessof life. However, the rapid pace of life and pressure from different aspects of thesociety, makes a lot of people are often in a state of tension, anxiety, often the greaterthe pressure, the more the greater the responsibility. The rapid progress in science andtechnology level at the same time, people would have a confusion, in the aspect of itsvalue when, after arriving in a certain age or certain achievements will have a higherlevel of demand. In addition, natural disasters and major accident trauma is becomingmore and more need professional psychological counseling. Therefore, psychologicalcounseling industry began to gradually into the boom.The condition of the existing psychological consulting industry in China and can’tmeet the demand of the development of the society, we need a new operation systemto solve this problem. In this paper, using the theory of4Cand4R marketing of fivecolored light heart oxygen bar, this paper analyzes the marketing strategy, from theexternal environment analysis to project their own advantages and disadvantagesanalysis, draw a set of feasible marketing planning scheme; Through porter fivestrategic analysis, clear the market positioning and segmentation. Is the new idea ofpsychological counseling industry built a relatively complete, the goal is to makeeffective state adjustment method can better service for people, help people quicklyfrom don’t want to reach the ideal state. Once when the model is successful, can bequickly copied to all parts of the country, to become a unified management mode ofthe industry leading, believe that will be for China to make certain contribution to thedevelopment of heart health for a long time.