Research On Marketing Strategy Innovate Of Beidahuang Tofu Which Based On The Green Marketing

In recent years, at the process of continuous creation in the modern materialcivilization, human survival are increasingly troubled by ecological imbalance,energy crisis, environmental pollution, over-population and others issues,sopeople should make aware of human,natural environment and social environmentunified together, looking for simultaneous from ecology, energy and population,coordinated, healthy development and harmony with nature, now one of the mostpeople urgent desire is create a beautiful environment of the "civilized green"eco-home. Company’s marketing strategy will be more and more pay attention, inall marketing strategy, the impact of green marketing is increasing, more andmore people recognize that if a business want to development more long-term,green marketing is the must way.The main object of study is the company of the Beidahuang, and in-depthresearch and analysis the company’s existing marketing strategy problems.Combine with marketing green research at home and abroad, through the freshgreen tofu products, to determine the research base of Beidahuang, to know thecurrent market demand for green development importance, and its dev elopmentprospects, absolutely understand the Beidahuang advantages and disadvantagesof green fresh tofu products, with a clear market positioning, and should be anextension of green products to continue to expand markets, enhance their marketposition. Come to the pricing of green products not only companies own costsand profits, but also absolutely take into account of the current marketenvironment factors, the companies should take into account of the cost ofprotect the environment of enterprises when in the final to determine the price ofgreen products, green, and in the market for effective implementation, andestablish a feedback mechanism to monitor changes in the market green price.obtain results the key to the development of an enterprise is the green channe, theBeidahuang products in the market development is inseparable from its ownunique channel, so the company should actively develop green products,channels, both traditional channels, the modern channels and special channels,the company should be valued. Building of preservation green marketing green of the Beidahuang tofu, green products, green marketing is an effective means ofinformation to convey their products to consumer, then what to do to achievebetter results, this paper at this perspective, establishment of an implementationof a marketing program.This research on the Beidahuang Preservation tofu, is the accumulation ofearly stages learning and increase work experience, and will introduce the greenmarketing company to Beidahuang, thinking to support the results obtained underis a green marketing theory and systemic, believe Beidahuang shortage of freshtofu will be benefit to business marketing strategy,will be better to stimulate theenthusiasm all aspects of work and initiative, thereby enhancing its corecompetitiveness.