The Research About The Enterprise Culture Of Shandong Changxing Group

The corporate culture is the soul of the enterprise, is a commander in chief of thebusiness activities, the enterprise guide to action. Business activities, it has a central role in anirreplaceable. Therefore, a successful business, it must have a very good corporate culture.Characteristics of modern industry itself, the Group companies, especially largeconglomerates of corporate culture has its unique place: the enterprise culture itself the role ofcultural specificity, and conglomerates concerned about the corporate culture of buildingconstruction conglomerates. Well, how the development of the corporate culture of theChinese conglomerates? Competition from traditional face of fierce market competition, someinsight on the conglomerates in China now has a clear understanding of the enterprise duringthe human and financial resources, market share extensive competitive competition to go to ahigher level of inherent force---corporate culture.This paper is a literature induction. Literature reading is the prerequisite and basis for theformation of research ideas, through the CNKI database to retrieve relevant literature research,starting from the definition of the two connotations, and deconstructing the relationshipbetween, on the analysis of Chinese enterprises, especially the Group’s corporate cultureconstruction, a review of its history with the status quo, the analysis of the problem of theconstruction of Changxing Group corporate culture, and then put forward the correspondingcountermeasures and suggestions, and to provide new ideas and practical method for theGroup’s corporate culture construction work. In this paper, the actual situation of theChangxing Group Co., Ltd., through the analysis of the current situation and existingproblems of the building of enterprise culture, design, Changxing Group corporate culturebased on the basic theories and methods of the corporate culture. The article is divided intosix parts:Introduction; Chapter, the basic theory of corporate culture; Chapter II, Changxing,Changxing construction status of the Group’s corporate culture; Chapter Changxing culturalconstruction problems cause; Chapter enhance, group enterprise culture constructionresponses; conclusion is a simple summary of the full text, proposed the idea of further study.