Research On Investment Banking Business Development Strategy Of China Construction Bank Of Heilongjing Province Branch

China joined the WTO since2001, with the world economic growth raterange widely. After10years of reform and development, China’s banking systemhas been deepened perfect, a diversified financial services also begandevelopment. As one of four state-owned commercial banks, the bank’sinvestment banking also experienced from scratch, from small to largedevelopment experience. However, compared with foreign investment banking,the bank’s investment banking experience in areas such as business development,product innovation, investment banks and other institutional culture there is stillmuch room for improvement of learning. To improve Heilongjiang branch ofChina Construction Bank investment banking operation capability, effectivelyenhance banking revenue, shape CCB investment bank with a distinctive brand,it is necessary to learn from the successful experience of foreign developmentinvestment banking, investment banking development in identifying their ownproblems, combined with have the advantage of their own conditions and facingthe broad market development, the development of suitable investment bankingConstruction Bank branch in Heilongjiang Province to enhance the developmentstrategy.This paper used the method of comparison and induction, first of all, theinvestment banking of China construction bank Heilongjiang branch ofenvironment are analyzed, and the external environment mainly from two aspectsof macroscopic environment and microcosmic environment, the use of PESTanalysis method from the policy, economy, society and technology four aspectsanalyzes the China construction bank branch in Heilongjiang province andgeneral situation of investment banking business, the internal environmentmainly from investment banking development competitors, customers,investment banking products and investment banking business development fouraspects analyzes the micro environment. Secondly, this paper summarizes thedevelopment of the China construction bank branch in Heilongjiang provinceinvestment banking facing the problems, mainly is the investment bankingbusiness development policy and regional economic limit, the quality of investment banking risk prevention ability needs to improve, branch speed doesnot match with the business development, investment banking credit charged.Finally, according to the problems, combined with domestic and foreigncounterparts, business development experience, based on the currentdevelopment situation of China construction bank branch in Heilongjiangprovince, from the perspective of strategy, conducive to the development ofinvestment banking strategy Suggestions, including the selection of investmentbanking business model, cultivating high quality talents, establish perfect riskprevention mechanism of investment Banks, enhance business productinnovation and independence, and clear the key point of investment bankingbusiness development, so as to provide certain reference for future developmentof Heilongjiang province branch.