The Management Strategy Institution Of Daqing Oilfield Engineering Company

Daqing Oilfield Engineering company is the product of the national plannedeconomy system. With the changes of the national economical patterns, theproblems of the planned economy appear, which become the obstacle infurther developments.The article is to deal with the problem and to analyze the proficiency.Basing on it, to design the strategies for market competition is to achieve thecontinuable development. This article analyze the internal and externalenvironments, including the politics Economy, law, technical competence, staff,competitive opponents.etc. Basing on the analysis. make sure the existingproblems and the challenges. Then the general management is proposed,including “basing on existing market, pursuing total innovation; expandingoutside market, achieving business diversification”. And make out the mainmarket strategy:Through the innovative strategy to consolidate the existing oil field andincrease the market occupation: through external expansion strategy to open upwide living space. Through brand strategy, human resource strategy, enterpriseculture strategy. etc, make sure the main management aims to realize.