Basic On O2O E-commerce Model To Network Platform Of Sports Lovers Planning Study

This paper firstly analyzed the feasibility of the project which is for the construction ofthe sports lovers based on the pattern of O2O e-commerce web platform. Then Analyzed thereasoning from macro environment and market demand.And then do the demand research onthe several of the Guangzhou table tennis stadium and table tennis enthusiasts. It providedsupport the feasibility of the project by using the improved method of SWOT strategicpositioning project. Then using the method of interviews and questionnaires analyze andcollect data in the functional requirements of the web platform. This paper gives the planningand design for the web platform, including the platform’s overall framework structure,technical architecture and platform functions as well as detailed design of the main process inthe platform.Then based on literature review, the paper finds user’s needs with QFD method, whichwas used for designing questionnaire, for calculating the importance of user’s demandelement and finding the difference in website demand among different characteristic. Thenbuild QFD model with the combination of user’s needs and website indicators, on the purposeof converting the uncontrollable user needs into controllable website indicators. Then thepaper divided the quality characteristics of the23indicators into three types under Kano modeland proposed website service architecture. It comes to the conclusions that to better improvethe website service level needs to control the quality characteristics of the indicators in threetypes from the website warranty service, flexible service and personalized service.Finally the paper discussed the website’s business model, including service location, thecore competitiveness and profitability model, combined with the analysis of O2O case and theactual situation of the web platform. It also determined the implementation steps and the waysto promote project. And it identified the project risks and proposed countermeasures at theeng.Overall，the paper conducted a planning study for the platform into three aspectsincluding the functional planning, service architecture and business models to provide afeasible solutions for the implementation of the web platform.