Research On Marketing Strategy Of Hanhe Cable Co, Ltd

Based on the research and analysis on the marketing strategy of Hanhe Cable Co,Ltd,a suitable strategy combination can be built up. It is very important and practical toimprove the marketing condition and expand the market share for Hanhe Cable co,Ltd. Italso provides a good reference for other similar enterprises in market development.There’s great plenty of date information of Hanhe in this paper. The strategycombination are built up after analyzing the market environment inner and outer, usingthe Porter’s Five Force Model and finding out the deficiency of current strategy. Thepaper is expanded from following aspects: the introduction of relevant theories; secondly,on the basis of analysis on the internal and external business environment, digging out theproblems and causes, disclosing the external threats and helping the enterprise to findmarket opportunities; thirdly, proposing specific solutions and marketing strategy aimingat specific circumstances; finally, drawing the conclusions.The main achievement of this paper is coming out a complete marketing strategyoverall. On product strategy, it is proposed to product optimization, brand training andpatents innovation strategy. On price strategy, price competition and differential pricingstrategy is suitable for Hanhe. On channel strategy, combination of the marketing channeldesign, construction, management and control is very beneficial. On promotion channel,intensifying propaganda and increasing ad spending is important as well as staffpromotion. On service strategy,“customer-oriented services” is recommended.