Research On Tourism Rip Off Phenomenon Of Qinhuangdao And Government Regulation Based On Perception Of Tourists

With the diversification of tourism demand and tourism products, The Chinesetourism market has a rapid development. When the tourism enterprises in the pursuit ofprofit maximization, it appears a series behavior which is violating the market order, thisis tourism rip off. So to understand the failure of the market regulations rip off on tourismmarket, to grasp the necessity of government regulation of governance tourism rip off, isconducive to put forward concrete countermeasures for governance tourism rip off fromthe government regulation perspective.Firstly, this paper researches the literature on the tourism rip off theory, model andinfluencing factors in the latest. Expounding the related concepts and theories of IPA andgovernment regulation, defining the rip off on tourism market from the angle of tourists,thus lay a solid theoretical foundation for this study.Secondly, the paper chooses Qinhuangdao as the research object, first of all, startingfrom the current development situation of the city’s tourism, introduces its tourismresources and tourism market present situation. Then, the dissertation, questionnairesurvey and analysis about the present situation of tourism rip off from the view oftourists’ perception. And it is combines with the analysis and summary of previousliterature using the software SPSS to build IPA model figure and Kano model ofQinhuangdao tourism market’s rip off phenomenon, and expounds the expressivity andseverity of tourism rip off phenomenon, states the reason for the tourism of rip off.Thirdly, analysis the defects of market regulation, uses the evolutionary game andsoftware MATALB to analysis the stability among enterprises, government and tourist.And combines with the supply and demand curve of the tourism market, concludes thenecessity of government regulation tourism rip off. At last, According to the phenomenonanalysis and comprehensive evaluation results of Qinhuangdao tourism rip off, this paperput forward the countermeasures respectively from seven aspects.