The Research Of Apple Price Fluctuations And Influencing Factors In Shaanxii

China is an apple production and consumption country in the world, the rapiddevelopment of China’s apple industry has made a great contribution to meet the domesticand foreign consumer demand, increase farmers’ income and reverse the trade deficit.However, there are still some problems in the development process of the apple industry, suchas unit production level is still low, export ratio remains to be improved, the obviouscontradiction between small-scale production and big market, etc. Particularly, affected by themarket economy, apple prices fluctuate often leads to "Apple hard sell", this situation madeproducers suffer great economic losses and dampen the enthusiasm of the producers.This paper determines macro and micro factors affecting apple price fluctuationsbased on the domestic and foreign research on each factor which affects the price of apples.Macroeconomic factors include natural factors, policy and market factors, micro factorsmainly on changes in the quality of apple’s own terms. Shaanxi Province is one of China’smajor area with high quality production, therefore, under the condition of market economy, ithas a great significance to master the law of apple prices fluctuate and find out the price ofthe main factors for the development of apple industry in Shaanxi Province.In this paper, through the study of fluctuations in the price of apple macro factors,get the main conclusions as follow: First, the increase in natural disasters lead to higher priceof apples, and blind expansion of apple acreage led to decline of apple prices; Second, thestate of monetary policy implementation and protection of Shaanxi Province, local appleindustry support policies affect apple price volatility; third, the transfer of rural labor, risingproduction costs, the risk of apple cultivation, and increasing consumer incomes areaffecting the volatility of Shaanxi apple prices.From the micro perspective of apple price fluctuations, first detecting stationarytime series to collect data of apple prices passed the time series stationarity test,we foundthat fluctuations in the price of apple has a relationship with time and in the state of periodicfluctuation. Subsequently, the main price involved in the text (purchase price and consumerprice) causality test results show that Apple’s purchase price is subject to Shaanxi provinceon a price impact on consumers. Finally, qualitative and quantitative analysis of theproperties characteristic for the price of apple, establish the price model analysis processingof data, analysis results show that the intrinsic quality of the apple has an impact on appleprice,descending order of their impact is the sugar content, hardness, color, storageconditions, and fruit size.According to the above conclusion, the paper proposed the following measures on thedevelopment of apple industry in Shaanxi Province. First, strengthen technical training anddisaster warning mechanism of apple cultivation. Secondly, enhance the development ofApple’s insurance industry to reduce farmers disaster losses. Third, to optimize the structureof apple cultivation, lift the apple balanced to enhance supply capacity. Fourth, vigorously to promote standardization of apple production. Fifth, increase agricultural market regulation tosuppress fertilizer prices rose sharply. Sixth, to enhance the degree of mechanization oforchards,and solve labor shortage situation Seventh, to extend the apple industry chain,improve storage and processing capacity of apple, and improve service systems of the appleindustry.