Study On The Problems And Countermeasures Of Urban Taxi Market Management

In recent years, a series of problems occur in the market access, management system of our country’s taxi industry management. Hangzhou, as a large and medium-sized city in Yangtze River delta, it’s universal problems of the city’s taxi industry is representative across the country. Those problems make us to reflect and to question the necessity of the government management of taxi market. There was a protracted debate of the necessity of the taxi market management problem in Western countries, which has experienced the course of management-remove management-new management. In our country, the urbanization process is still in the initial stage, urban public transport is far behind with the development of the city itself, so the government directly or indirectly, has classified the taxi in public traffic, or limited public resources, actually position the taxi as a quasi public product, and manage this market with a planned economy model. As a result, the industry’s barriers to entry is harmful with the benign development of the market, illegal car arises at the historic moment. The existence of right of management as scarce resources makes the interest relationship between the taxi company and the driver seriously violated the basic principle of "distribution according to work", which indicate the later conflict in the industry. On the other hand, because of the pressure of public transport management, the government does everything of the taxi market management, which costs a lot of management costs, and is difficult to obtain expected effect.This paper studied the taxi product attributes, pointed that taxi is provided with obvious personal product attributes, it should be able to achieve full marketing operation in ideal circumstances. However, the government refuses to study on the answer of the question "why the taxi product can not retain market-oriented operation", and manage the market through the management of quasi public product, and make the common people generally agree on the incorrect idea. To this, this paper come to conclusion that the root cause of why the taxi can’t be marketize-operating is the characteristics of the "process-service", which cause the products can’t form effective competition between individuals, the passengers’initiative in the market-choice as consumers can’t be reflected, the market competition evolution cannot make effect. On this basis, this paper draws on parts of the "public-operating" business model concept in city of Shanghai currently, puts forward the new thinking of changing the "individual competition" to "company brands "competition", and considers that we can put "oligarchs public-operating" taxi business model into practice in one city. Passengers can ride by choosing in several major brands through the comparison of quality of service. Oligarch companies must carry out its main responsibility by improving their quality of service under the pressure of competition. Thus, the government can give back lots of management tasks to the market, the industry can come back on the fair and just market orbit.Finally, by the above conclusion, the author of this paper make a detailed feasibility argument from the aspects of consummating the upper design of the law, cohesion of the new market access and oligarch company business model, way of supporting oligarch brands, excluding concerns of oligopoly monopoly, benign operation of the market and smooth management system, the government’s supervision and regulation and so on. The conclusion is that it can be effective.