Research On Themarketing Strategy In Loans Of Chongqing Bank To Small And Medium Enterprises

Through development of ten years, Chongqing Bank has now become a standardized management, capital adequacy, features prominent, clear positioning, good benefits of joint-stock commercial banks. But as a late start of the regional banks, due to customer groups is relatively small, the capital and technology are not the dominant situation, its survival is bound by the big banks threat, in order to preserve the existing market of medium and small businesses and open up new markets, Chongqing Bank line in the small and medium-sized enterprise loan marketing seems particularly urgent. Chongqing Bank development of small and medium enterprises credit marketing significance is able to adapt to the demand for financial innovation, improve the Chongqing Bank credit assets quality and the maintenance of customer relations of cooperation.In view of this, this paper takes SWOT,4PS, STP marketing theory, combined with the actual situation of Chongqing Bank is analyzed and discussed, this article holds that the Chongqing Bank line should face their own funds, personnel quality and experience of loan not dominant status, from the emphasis on the loans to small and medium-sized enterprises to open up the market, development loans to small and medium-sized enterprises business to develop long-term plan, improve the loan business of the internal management mechanism, improve customer recognition ability, the main customers, strengthen the building of enterprise culture, rich varieties collateral and other aspects of the implementation of marketing strategy.