Research On Construction Of Port And Shipping Image CIS Perspective

The image of the government as the existing way of government behavior, or the public an identity to the government behavior as, its appeal, influence, radiation force to be unprecedented in modern society. The traffic management department is a part of government, and port and shipping management department is a part of the incoming traffic, the natural image has become essential elements of the image of the government. But with the development of the new situation, port management department needs to keep pace with the times, to explore new management system, establish a good image of a comprehensive new. Corporate identity system (CIS) as the image of enterprises mature theory, provides a practicable way and a new perspective for the port and transportation management departments to strengthen the construction of images.The present paper on CIS at home and abroad a lot, but the research and application of specific to the management sector into the relatively few CIS. This study attempts to the enterprise CIS design principles and methods of "grafting" to the port and transportation management departments, and carries on the beneficial exploration and research to the Zhejiang port into CIS as a case, to provide some theoretical basis and practical experience for the shipping management department to introduce CIS, explore an image of the construction of a new development path.This paper is divided into six parts. The introduction of the research background and significance, research status at home and abroad are briefly introduced; for the first chapter separately on the CIS strategy and the government image the implication, characteristics, elements, and carries on the feasibility, we introduce CIS and image difference analysis and construction process; the second chapter content of the incoming image and the evaluation index and so on, and carries on the SWOT analysis on Zhejiang port import CIS; practice of Zhejiang port CIS into the third chapter, elaborated from three aspects; the fourth chapter summarizes the characteristics of practice and effect, in order to promote the CIS in the promotion and the shipping management department to provide the enlightenment reference; the conclusion part summarizes the new view of the author, also describes the need for further refinement of the problem.