Evaluation Of The Performance Of Third-party Cold Chain Logistics Enterprise

Since China’s reform and opening up, the economy has made remarkableachievements in recent years, China’s economic growth rate has consistently rankedfirst in the world, people’s living standard has also been greatly improved, especiallythe demand for refrigerated and frozen products above, this contributed significantlyto the rise of the cold chain logistics industry. Along with economic globalization,fierce competition in the market rolling wave, many domestic enterprises operatingdrawbacks gradually revealed. Especially in cold chain logistics industry as a sunriseindustry in recent years has just started, China’s cold chain logistics industrydevelopment problems exist many constraints of the industry, a serious shortage ofcold chain logistics facilities, cold chain logistics industry, the legal system is notperfect, cold chain of smaller enterprises, the lack of cold chain industryprofessionals and so on. It can be said for our cold chain logistics enterprises,opportunities and challenges. Based on this, choose a third-party evaluation ofcorporate performance under cold chain logistics supply chain environment, throughthe cold chain logistics enterprises performance evaluation, hoping to bring a bit ofinspiration for the enterprise, improve the management level of enterprises, enhancetheir market competitiveness, and promote better and faster development.Firstly, the foreign domestic situation of cold-chain logistics conducted aliterature review and on this basis to get the status of domestic made a briefassessment of cold chain logistics, cold chain logistics industry has been Chinacurrently existing problems. Then a brief introduction to the supply chain and supplychain management theory, cold chain logistics theory, performance evaluation theory,the general structure of the supply chain logistics and supply chain as a specialstructure, and introduced several mainstream performance evaluation method gives apros and cons of each method, the paper combine these methods, decided to jointlyuse AHP and fuzzy comprehensive evaluation. On the basis of these theories,performance evaluation index system was constructed chain logistics enterprises,including: economic indicators, technical equipment indicators, quality of serviceindicators, the development potential targets. Four of these sub-indicators indexmade an explanation, and the corresponding calculation formulas. Then, accordingto the characteristic indicators, combined with the actual situation, the use of AHPindicators were quantified got the right of each index on the performance indicators ofenterprises to evaluate re-use fuzzy comprehensive evaluation method, to get thefinal performance evaluation results. Finally, according to the results of theperformance evaluation, Analysis of the current state of development of enterprises,companies today to find out the problems, solve these problems, givesrecommendations for future development.