The Research On Chengdu Exhibition Based On The Porter Diamond Theory And Logistic Mode

Nowadays, environmental pollution is extremely serious, as the new green economy, exhibition industry, is one of the three smokeless industries, the other two are tourism and real estate industry. Exhibition activities can be an investment promotion and a trade cooperation platform for a country or region.Its development has brought direct economic benefits,improved the visibility of the venue, led to the development of related support industries, improved the economic structure, optimized the allocation of resources, created large numbers of jobs have a huge role, and also brought a wide range of social effects. MICE industry started early in American and European country, it brings a lot of money. Since the1990s, China’s rapid economic development and industrial structure optimization provide a good foundation and quality trade services support for the development of China’s exhibition industry. China, Singapore, represented the rapid rise of the Asian MICE industry countries in two decades. China has gradually formed the core of the exhibition economic zone such as Shanghai Beijing and Guangzhou, they made great contributions for the regional economic development. In recent years, the Fortune Global Forum, Chinese Entrepreneurs Convention and International Intangible Cultural Heritage Festival held in Chengdu, which speed up the modernization of its MICE industry and the process of internationalization.Hot foreign study fields of the exhibition are convention theory, marketing research, management, strategic research and exhibition impact studies. From the perspective of research methods, the foreign exhibition combines theory and empirical research studies together, they mainly use descriptive statistics, correlation analysis, factor analysis, regression analysis, cluster analysis and other statistical methods for analysis.After the reform and opening up, China’s exhibition industry gradually developed, related researching is late and mainly focus on the terms of convention theory, comparing, exhibition on urban comprehensive competitiveness, personnel training.There’s no collection of theoretical and empirical research of Chengdu MICE industry. So which stage is the Chengdu MICE industry on? With the rapid development, How many kinds of problems are? How to solve the problems? With these questions, this article will be based on the theory of diamond theory and Logistic functions which is from the perspective of the industry life cycle, analysis the development of exhibition industry in Chengdu and forecasts its future, we can see Chengdu is on the early and rapid development of the industry development stage, it will reach its mature and stable development stage in2060. Combine theory analysis with data regression and predictions, I come up with the following measures to improve the competitiveness of the exhibition industry in Chengdu,increase personnel education, infrastructure construction, speed up the development of the related support industries, enhance the role of industry associations and alliances, government police, strengthen business cooperation, enhancing information platform construction, with these Chengdu will be build to be a famous international MICE city.