Research On The Relationship Marketing Strategy Of Zhuzhou Smelter Group Based On Customer Relationship Management

In the market economy continues to expand in the background, regardless of the product, the market is showing a trend of diversity, the client also diversified, personalized demand, therefore the product market competition is becoming more intense. In this context, more and more excellent enterprises realize that only relying on the excellent quality of products does not guarantee that the enterprise can achieve sustained competitiveness and core competition advantage, the customer in the market development and the development of enterprises occupy an increasingly important position, and even become the concerns of the company’s survival and development is one of key resources. How to communicate with customers, and customers to establish long-term effective stable and reliable partnership, how the customer in customer relationship marketing strategy. This series has become the enterprise management especially marketing managers have to consider the key subject.This paper takes Zhuzhou smelts group as the research object, analyzes their relationship marketing problems. Firstly, the carding system customer relationship marketing theory, summed up the customer relationship management and customer relationship marketing links between, laid the relationship marketing strategies on the basis of. On this foundation, analysed in Zhuzhou Smelter Group in the management and marketing of the difficulties and problems, believes in customer relationship management under the guidance of the concept of customer relationship marketing strategy can solve the above problem. Then, based on the customer relationship and customer relationship management, combined with the actual situation in Zhuzhou Smelter Group, put forward an enterprise to implement customer relationship marketing five specific scenarios:one, build in Zhuzhou Smelter Group customer information database; two, assessment of Zhuzhou Smelter Group customer value and customer segmentation; three, management Zhuzhou Smelter group and customer relationship; four, the development of long-term and stable customer relationships; five, build customer exit management. Through the establishment of Zhuzhou Smelter Group of relationship marketing strategy, comprehensive, systematic Zhuzhou Smelter Group to develop customer relationship marketing guidance.Relationship marketing research marketing research is the one of hot topics in the field, Taking Zhuzhou Smelter Group to develop a relationship with customers as the research core, in order to improve the Zhuzhou Smelter Group of core competitiveness and market share as the research target, interpretation of the Zhuzhou Smelter Group implement customer relationship marketing necessity, design the main group to implement relationship marketing strategy for the specific measures, with a view to Zhuzhou Smelter Group in the formulation and implementation of marketing strategies in the process of help and learn from.