Research On Motivation About Sales Force Of Zhejiang Gunai Company

Management incentive as a very important function, is the core problem of themanagement thought of. With the coming of knowledge economy era, humanresource plays a more and more important role, how to motivate employees, toproduce a better performance, to create greater benefits for the enterprise, is a matterof concern of enterprise managers. The completion of the sale, directly determinesthe income of the enterprise has, therefore, the sale has been the most importantaspect of a business enterprise. With the strengthening of the difference of theproducts decreased and consumer’s importance, as well as the competition pressure,sales of the difficulty and complexity increase. The sales process to the sales staff tocomplete, therefore, how to motivate sales personnel performance better, willbecome an important factor in the development of a company.Many employees incentive way, Zhejiang Goodwear company as a businessdevelopment of medium-sized manufacturing enterprises, constantly deepen theunderstanding for the importance of motivation and improve the incentive mode.Limited by space, this paper mainly analyses Zhejiang Goodwear salary and welfare,performance appraisal, training and employee occupation career planning aspects ofthe incentive problem of company human resource management functions in. Fulltext is divided into five chapters: the first chapter is the introduction, introduces theresearch background, the research goal and the significance, domestic and foreignresearch present situation and the analysis as well as the main content of this thesisand the main research methods and technical route; the second chapter is thecompany sales incentives of sales personnel, the salary and welfare, performanceappraisal, training and occupation career planning in four aspects of the incentivestatus of the company, and the analysis of system problems; the third chapter unifiesthe Hangzhou Goodwear company incentive mechanism problems, the Hangzhou Goodwear company incentive mechanism reconstruction, puts forward the incentivedesign goals and ideas, methods and the principle, re planning the incentive policies,and the policy adaptability are expounded, reconstruction of incentive salespersonnel; the fourth chapter from the two aspects of security measuresimplementation steps, incentive scheme of the incentive scheme of incentivemechanism for the re design of the sales staff. it is believed that this article for thedomestic rubber science and technology enterprises to improve the level of salesincentive will also have a certain significance.