Research On Marketing Strategies For Welded Steel Pipes Of Ningbo Zhehua Co. Ltd.

The main purpose of this paper is to investigate the marketing strategies ofNingbo Zhehua Steel Pipe Manufacturing Co., Ltd. Since the beginning of2012withthe globe economic continue to recession, Chinese steel pipe market is facing moreand more serious ordeal, while many enterprises often only to marketing as a simplesales, did not rise to the level of the enterprise strategy, they often do not have themarketing strategy or strategies, unscientific and unreasonable. Ningbo Zhehua isfacing competitive market environment, so we must make the appropriatemarketing strategy.First of all this paper analyses the current situation of welded steel pipe market,development prospect, macro and micro environment of the company. Afteranalysising the company’s existing marketing situation, make the welded steel pipemarket segmentation. Then analyze the company’s marketing strategy, includingpricing strategy, channel strategy, promotion strategy and service strategy. Finallyintroduces the implementation and control of the marketing strategy, and put forwardthe Ningbo Zhehua. Steel pipe should be committed to the improvement of productquality and product structure optimization, the suggestion to develop useful self-builtterminal to facilitate the competitiveness of super-long steel pipe.In this paper, application of the theory is based on all kinds of classic marketingtheory, including the big customer,4Ps marketing mix theory, and the theory ofdifferential pricing. Ningbo Zhehua. as an example to study on its existing strategyevaluation and correction, to form effective and reasonable marketing strategy willensure that the enterprise long-term sustainable development. To provide theoreticalfor the other’s welded steel pipes company domestic marketing of welded steel pipe.