The Analysis Of Market Position And The Strategy Of Market Competition Of WOHU Furniture

The Harbin WOHU Furniture Company is at the stage of high development. Itis keeping a high market share at Heilongjiang province, meanwhile it is also havinga very good market expand at Jilin and Liaoning province as well。Although nowWOHU is still a regional brand, the business development all over the country willbegin soon. The company will challenge both the local and whole country marketcompetition environment. On the other hand, WOHU Furniture will plan to join inthe Furniture Show in Guangzhou2015in further to develop the market all over thecountry. How to keep and continue development the current market and to make itstable is the important task and strategy focus of Company.This essay mainly researches based on the development strategy goal of HarbinWOHU Furniture Company, how to analysis the market position of Harbin WOHUFurniture Company and to draw up the market competition strategy and marketingstrategy. This essay applies for the theory of PEST, analysis of SWOT, idea ofmarketing, competition strategy to deeply dissect and state the marketingenvironment of Harbin WOHU Furniture Company. Based on the related theory andalso Combining the own work experience this essay has fished out the method ofmarket position in multidimensional analysis to analysis the market position ofWOHU Furniture and make the relative market competition strategy. This essay alsopresents how to achieve and maintain the current market position and how to use themarket strategy to meet the needs of competition market. Last essay states the keyproblem and the solution during the implement of the strategy.The research purpose of this essay is playing an important role in making thecorrect development plan and marketing business development of the company. Thenit can realize the great-leap-forward development of WOHU Furniture Companyunder the present competition environment。It is also can be as the reference for theother company in furniture industry that wants to get the breakthrough development in the national market.