| In recent years, with economic development and the market environment changes, the current highway in Henan market positioning and strategy can not meet the development needs of the new market positioning and strategy adjustment is very necessary. Market development strategy is the unity of objectives and means, the right to develop the market development strategy, improve enterprise management level and core competitiveness has a very important role.Based on this, this paper selects Henan Expressway Development Co., Ltd. as an object of study, from the study of the theory and methods, a detailed description of the high incidence of the company’s basic situation, market development strategy and market development strategy to adjust status issues to be considered, and for the high incidence of the company’s operating environment analysis, the high incidence of the company’s internal and external environment of a comprehensive, multi-angle analysis, which on the basis of recommendations of high incidence company will market development strategy adjusted to " diversification strategy ", and from the optimization of organizational management structure, human resources and support, and improve scientific and technological innovation system, the establishment of advanced production security system, establishment of cost control management system, corporate culture made a series of six aspects of the implementation of safeguards market development strategy, and strive to promote high company’s market development strategy to adjust the smooth implementation.In this paper, high marketing strategy case study not only want to adjust the company’s market development strategy to provide theoretical and practical support to build the core competitiveness for the company’s sustained and rapid development has laid a solid foundation. We also hope to provide some kind motorway companies draw on market development strategy, thus greatly promoting the scientific development of highway industry. |
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