Research On The Relationship Amond Commercial Brand Visual Image And Consumer Perception

Goods under the background of globalization became more homogeneous, thebrand became the main factors of consumer’s choice.Commercial brand visual imagein the form of representational change to convey brand concept on consumers, it’svery important in the develop of the overall brand strategy, it can also help thecommercial brand building more high quality and strong brands image in consumers’mind. Commercial brand visual image including logo,product packaging and so on,spread from advertising, exhibition and network,so that consumers has a certainperception on the brand image.In this paper, from the viewpoints of both designers and consumers, through theanalysis of consumer perception process, and consumer questionnaire survey statistics,looking for the key point of similarities and differences between the commercialbrand visual image and consumers perceive.Summarizes the factors which need tograsp at the visual image while in the promotion of commercial brand.Building greatperceptual impression and social basis through the feedback of consumer, keep trustand loyalty to the brand from consumers. Expected in this paper has reference andsignificance for the future in commercial brand creation and promotion.