How To Establish Effective Brand Visual Image

"Brand" is a high-frequency word in every walk of life in recent years. The implementation of brand strategy is a core competition in an enterprise.In the final analysis,the competition between business or industry is the competition of brand.The building of "Brand Image-" is the most important part in the brand building process.The "brand visual image" is a concentrated expression in visual communication of "brand image",and is the most important and most direct means in transferring the brand information.Only to study and make full use of the "brand visual image" in the "brand strategy", we can broaden the market. Excellent design of brand visual image and practical treatment regimen can determine the brand's position in the market and reflect the commercial value of design.Today,products and services tend to homogenization,then the design will play an increasing important role.At the same time,an outstanding design of brand visual image can improve the market share of products to a certain extent,then create high added value to the enterprise.The essence of the subject of "how to establish effective brand visual image",in short, is the study of "how to make the brand visual image to play a role in the brand strategy".Then,for the design of brand visual image playing a real role in modern commercial campaign,we should follow the basic process of design method,therefore the purpose of my research is that make the basic process playing a guiding role in practice.This paper closely connect with my graduation project,and the main research methods adopted are:interview,survey,statistics,interdisciplinary research,case study.