Research On Core Competitive Strength Of Yi Paerhan Company

Proposed Third Plenary Session of the Party’s eighth to advance economic zoneand maritime Silk Road Silk Road construction, thus the formation of a new pattern ofall-round opening.This brings new opportunities for the further development ofXinjiang is located in an important "Silk Road economic zone" geographiclocation.On the one hand, the only way both on the Silk Road in Xinjiang, but also anextremely important role in China’s opening to the West plays;Meanwhile, Xinjianghas abundant natural resources, can take advantage of special resources to drive thedevelopment of the Silk Road economic zone.With its position in Yili importantfulcrum in the economic zone of New Silk Road, the positive developmentcharacteristics of natural resources.In recent years, Xinjiang Yili region to developindustry lavender, lavender and actively support the development of enterprises.At thesame time, how to enhance the Ili lavender business in the domestic market hasbecome the core competitiveness of enterprises to actively explore various topics.Planted lavender Yili region has a geographical advantage, natural advantages,advantages of raw materials as well as the rich cultural superiority, however Yililavender can not take advantage of these enterprises to play a corresponding role.With lavender Yili region increasingly fierce market competition, the Yili regionlavender enterprises widespread problems in the competitiveness of enterprises.Thereason, Yili lavender enterprise product homogeneity serious, small brands radiation,backward technology and other companies make difficult and China Yili lavender andlavender internationally renowned companies to compete, how to enhance the corecompetitiveness of enterprises and thus creating a competitive advantage has becomean important issue facing enterprises lavender.In this paper, the basic theory of core competence starting to Yi Paer Khancompanies for the study, Yi Paer Khan to build the company’s core competitiveness evaluation index system, and designed the company’s core competitiveness Yi PaerKhan’s multi-level fuzzy comprehensive evaluation model.Then, Yi Paer KhanCompany conducted an empirical study answers the question "how to evaluate thecompany’s core competitiveness Yi Paer Khan" problem.Finally, based on theevaluation system and the evaluation results, the company proposed to enhance thecore competitiveness Yi Paer Khan countermeasures and suggestions, and ultimatelyanswers the question "how to enhance the company’s core competitiveness Yi PaerKhan" problem for the development of other businesses Yili lavender provide ideas.