Research On The Relationship Between Network Structure Scenic Core Stakeholders

After30years’ development, the tourism industry has become China’s third mostdynamic and promising new industries, and it is in many cities or regions pillar industry, itinvolves a wide, comprehensive and strong. Although China’s total tourism developmentbenefits high, but low average efficiency between the main interests of tourism because of theemergence of imbalances lead to many conflicts of interest and other issues. Therefore, thestudy of the relationship between the various stakeholders and to identify the key stakeholdersin order to balance the interests of all the various stakeholders, for the sustainabledevelopment of tourism destinations is crucial.Grape Valley author for the study to stakeholder theory, social network theory, the use ofsocial network theory analysis tools, analysis of structural relationships Grape Valley in eachcore stakeholder network on the basis of theoretical analysis and empirical research. First,based on the author’s actual situation and the Grape Valley Scenic literature, the Grape ValleyScenic stakeholders are divided into13categories, and the use of Delphi method to identify8Core Stakeholder Grape Valley Scenic and analyze the Grape Valley Scenic core stakeholdersProfile of their inter-relationships. Secondly, Use of social network analysis methods toanalyze network relationship between the Grape Valley’s core stakeholders from both verticaland horizontal directions, from the network analysis scenic each lateral relations between themain core interests, according to the situation Grape Valley, Grape Valley Scenic from thelongitudinal analysis network relationships between individuals inside dining spots and pointsof interest visits. The paper analyzes the density contrast food network and visits the network,and the middle point of the centrality and cohesion subgroup.The results show that the core interests of the main attractions are the government andthe Grape Valley Scenic Zone; core interests of stakeholders catering network is par Seoul Zlatan his tone and red roses Hui restaurant; core interests of the nation who are related visitsnetworks old ethnic village visits. The density of visit network website is less than the density of food network website and cohesive network to network actors in between visits, but foodnetwork is higher than textile center network. Finally, according to research presented GrapeValley scenic structure management strategies in order to provide a useful reference for thesustainable development of Grape Valley.