Research On The Development Strategy Of Rizhao XY Real Estate Company

At present,the real estate industry is accompanied by the transformation of national development strategy,the optimization of economic structure,and the strengthening of policy regulation and control of prefecture-level cities.Compared with the past,the real estate industry is facing great challenges.It is very difficult to operate continuously and stably in today’s changing policy direction and rapidly changing market.Real estate enterprises want to develop steadily in the new situation,more need to rely on their management ability,real estate enterprises are facing threats from the internal and external environment,but also face new opportunities,in this context,the strategic management of real estate enterprises will become more and more important.Rizhao XY Real Estate Co.,LTD.,as a private enterprise focusing on real estate investment and development,is also facing the situation of industry downturn and enterprise development is trapped.By analyzing the case study of the sunshine real estate company "XY" as its object,this paper rizhao XY,the development situation of the current real estate enterprises to analyze the enterprise facing the current problems,and further explore the existing problems and causes,USES PEST analysis method to analyze the company’s external environment,such as politics,economy,society,technology and regional internal environment,Porter’s Five Forces model is used to analyze the company’s industry competitive environment,and SWOT analysis method is used to systematically evaluate the advantages,disadvantages,opportunities and threats in the development of the enterprise.According to the above analysis results,the overall development strategy of the company is clarified,and then it is concluded that the company should take regional development,asset-light large-scale development,differentiated development and diversified development,and industrial victory as the strategic focus of the company.Finally,from the aspects of organization,personnel,system and technology,the paper discusses the guarantee measures for the implementation of the company’s development strategy,so as to provide reference for the development of Rizhao XY Real Estate Company.Practice at the same time,in the sunshine real estate company "XY" as its object of study,put forward the regional enterprise,the new development of thinking and new development strategy,at the same time to enhance the competitiveness of the enterprise products,hope to be able to help the real estate market of the same kind of companies in an increasingly complex environment to effectively develop and implement strategic management,improve enterprise’s strategic management ability,In order to better serve our country’s economic and social development.