The Research On Development Strategy Of Nanning Railway Bureau

In a critical period of building an all-round well-off society and pursing a new-type urbanization currently, the economy of China will continue to maintain a steady and rapid growth rate in the future, and it needs the support of transport industry, including railway transport. With the rapid development of China’s high-speed railway and the reform of China’s railway system since the beginning of the21st century, railway transport enterprises are facing a rare opportunity for development. In addition, since the reform and opening up, other kinds of transportation, such as highway transport, civil aviation and water transport, has been developing rapidly, which brings a huge competition to railway transport industry. Railway transport enterprises are facing both opportunities and challenges in China. As one of the most important railway transport enterprises in South and Southwest China, Nanning Railway Bureau has to adjust and improve its development strategies in time, and enhance its competitiveness according to its specific conditions, in order to seize the development opportunities effectively and deal with challenges actively.By applying the research results about the theory of modern enterprise strategic management, this paper focuses on the study of the development strategies of Nanning Railway Bureau, with the research progress as follows:Firstly, the PEST Model and Porter’s Five Forces Model are used to analyze the macro environment and industry environment of Nanning Railway Bureau. Secondly, it analyzes the internal conditions of Nanning Railway Bureau. Thirdly, the SWOT Analysis Model is used to screen and generalize the appropriate development strategies and competitive strategies should be applied to Nanning Railway Bureau. Finally, the major measures are put forward to ensure the implementation of the development strategies of Nanning Railway Bureau. Through the research, this paper proposes that growth strategy should be selected by Nanning Railway Bureau, and it should give priority to intensive strategy, supplemented by diversification strategy, to expand its scale and raise its core-competitiveness. Meanwhile, differentiation strategy should be adopted to tackle challenges from other kinds of transportation, then consolidate and develop the market. To ensure the implementation of its development strategies, these measures should be taken by Nanning Railway Bureau:establishing and improving modern enterprise system; promoting the construction of railway network; consolidating and developing the market; raising standards of service; perfecting human resources management system; developing the diversified economy; improving marketing; promoting facility modernization and informatization.For the moment, research on the development strategies of railway transport enterprises as a enterprise body is still few in China, the purpose of this paper is just to make some contribution in this field, so it has some practical significance and innovativeness.