Research On Distribution Channel Management Of HG Company In The Perspective Of Channels Alliance

Today’s society, with its unique marketing channel localization, exclusivity, uniqueness and persistence to become a key competitive success highlights and corporate marketing, channel marketing process to become the most flexible and tension links, become a driving force for sustainable development and enterprise security has become the focus of modern marketing lies. How to build an effective and stable marketing channels has become the key of business. Based on the theory of strategic alliances channel to HG companies, for example, in-depth study of how to re-re-channel strategic alliances manufacturing enterprises in order to improve overall performance, including manufacturers and distributors and other channels, including channels union members and to our various class enterprises, especially manufacturing companies to build strategic alliances channels provide useful lessons.After reviewing the relevant literature on the basis of the system, in-depth analysis of the theoretical basis of the study of marketing channels. Then, according to the company’s marketing channels HG field research, detailed study of the current situation HG company marketing channels, problems, and on this basis, made a number of recommendations for improvement. The existence of a single structure, lack of flexibility, poor stability and other issues HG company’s marketing channels. HG company marketing channels for the existing problems and suggestions to improve this paper, we propose a strategic alliance HG recycling company’s channel program. Alliance recycling program such channels will provide more specialized marketing channels and broader horizons HG marketing company, HG can greatly enhance the company’s operating performance.Results of this study for the design and implementation of enterprise marketing channels Alliance has a certain enlightenment. Specifically, when building marketing channels need to reflect the three ideological alliances:one distribution channel design, rational planning in advance. Second, changes in clients, commitment to customer satisfaction. Third, the use of e-commerce, expand the range of distribution channels.