A Study On The Effect Of Corporate Values And Perceived Organizational Support On Its Social Responsibility Behavior

Corporate social responsibility has been one of the most concerned topics tosociety. Corporate social responsibility is promoted by economic interests, the legalsystem and ethics, but previous studies have focused on the economic interests and thelegal system, the relative research from an Ethical Perspective are fewer. From theethical point of view, values have more direct impact on corporate social responsibility.On the one hand, values more directly reflect the corporate Ethics; on the other hand,more directly reflect the corporate culture and business strategy. Therefore, the study onthe effect of values to corporate social responsibility is necessary.Perceived organizational support is a totality of knowledge to employees whetherthe company values its employees’ contributions and happiness, whether the enterpriseprovides the supportive tools. Based on social exchange theory, staff who perceivedorganizational support will repay the organization. Such returns may affect theorganization’s overall performance through employee behavior. Therefore, the studywhether perceived organizational support plays an important role on the effect of valuesto corporate social responsibility is necessary.This study selected values driving force as an entry point, and "concept-perception-behavior" as logical thinking, normative and empirical research combinedto explore the mechanisms of corporate values and its social responsibility behaviors,investigate whether perceived organizational support plays an intermediary role in therelationship between corporate values and its social responsibility behaviors. The maincontents and conclusions are as follows:Firstly, influence analysis of corporate values and their social responsibilitybehavior, specifically analyze the influence between customer orientation, teamwork,employee quality value and their social responsibility behavior. The results show thatcorporate values have an important impact on its social responsibility behaviors, but thespecific corporate values to its social responsibility behavior are different. Specifically,staff quality and customer-oriented values have significant positive effects on the legalliability actions; staff quality and customer orientation values have significant positiveeffects on the environmental responsibility actions; teamwork has significant positiveeffect values on the charity responsible behavior, while the staff quality and customer orientation values for charity responsible behavior was not significant.Secondly, influence analysis of perceived organizational support to corporate socialresponsibility behavior. The study analyzed which corporate social responsibilitybehavior reflects greater to perceived organizational support. The results show thatperceived organizational support have significant positive effect on corporate socialresponsibility behavior, but to different responsibility behaviors, there are differences.Specifically, the perceived organizational support showed a significant positive impactfor environmental protection, legal and philanthropic responsibilities behavior, andperceived organizational support has the most significant impact on environmentallyresponsible behavior, the followed on charity responsible behavior, and the last on legalliability.Lastly, verify an intermediary role of perceived organizational support in corporatevalues and its social responsibility behaviors. The study analyzed the differentintermediary roles of perceived organizational support in corporate values and socialresponsibility behaviors. The results show that organizational support plays anintermediary role in corporate values and its social responsibility behaviors, but thespecific intermediary roles are different. Specifically, the perceived organizationalsupport plays a partial mediating role in the customer-oriented values and the legal andenvironmental responsibility behaviors; perceived organizational support plays a fullymediated effects on the customer-oriented values and charity responsibility behaviors;perceived organizational support plays a partial intermediary role in staff quality valuesand the legal and environmental responsibility behaviors; perceived organizationalsupport plays a fully mediating role on staff quality values and charity responsiblebehaviors; perceived organizational support plays a partial mediating role on teamworkvalues and charitable responsibility behaviors.According to the conclusions, the writer considered that: companies should focuson shaping the customer-oriented values to adapt to external environment. Companiesshould focus on shaping teamwork values to improve charitable responsible behaviorability. Perceived organizational support should be combined to achieve better results,while corporate attempt to influence responsibility behaviors by shaping corporatevalues...