The Management Scheme Design Of LZNS Bank Business Marketing Integration

With the entrance of foreign banks and the emergence of foreign banks, thecommercial banks industry is facing increasingly fierce competition. Multinational bankingbusiness caused by the diversification of customer financial needs, also exacerbates thecompetition within domestic financial market further. Thus customer relationshipmaintenance, products and service marketing become the core to succeed in thecompetition, and marketing concept development and innovation hold the critical key in it.From the perspective of commercial banks manager, how to integrate all kind of marketingtools and shape its own brand effect, is a relatively theoretical and practical researchdirection.Corporate type is the main customer part of the LZNS bank and corporate loansbusiness is a main source of its income, a powerful carrier and marketing channel topromote the development of electronic banking, corporate deposits and exchangesettlement business by cross-selling. This paper aims to study in the process of handlingloan business, how to quickly provide more accurate data information for marketingdecision makers of the bank, how to discover valuable corporate customers in time andtake implementation of effective control to avoid the customer resources loss, and how tofind potential corporate customers and take corresponding marketing means.Through the research design of "LZNS bank loans business marketing integrationmanagement plan", with the aid of electronic means such as IT, this paper weakens theinfluence of "personal" on the enterprise market development and customer relationshipmaintenance, strengthens the role of "system" in the corporate customer relationshipmaintenance, and based on the loans, pulls other kinds of business marketing. This paperfirst analyses the current situation, the competitiveness of the corporate business, and themain problems of LZNS bank in marketing. On this basis, combining with the financialdemand present situation of LZ region, we find the corresponding solution strategyaccording to the relevant theories like integrated marketing theory, targeted marketing,customer segmentation theory, elaborate the management scheme design from four parts,the design principles, design objectives, overall design and concrete design of the corporateloan business marketing integration management, and form a complete marketing plandesign. And we then build IT platform for marketing integration of LZNS bank loansbusiness, make it fully combined with the existing computer technology, and complete thedesign and operation of the whole system conveniently and efficiently.