Reseach On Marketing Channel Strategy Of Air Purifier Products

With the rapid development of economy, urban air pollution is becoming more andmore serious, people’s physical and mental health has been seriously affected, people’sdemand for air purifier products rising sharply. The competition of air purifier productscompetition from traditional product, price competition and promotion competition tochannel competition. Faced with increasingly fierce market competition, how to furtherdevelop the market, to find a suitable road for their own development and expansion, andthe marketing channel strategy research is also an important part in the modern corporatemarketing mix, to carry out the air purifier product.marketing channel strategy research isthe main content of this article.This paper use the basic concept, principle and analysis method of Marketing channels,take SC company product marketing channel as the research object, explains the marketingtheory, refer to the SC reference related literature and research ideas and methods in2013business plan competition of national MBA project, around present situation in constructionof air purifier products marketing channel of SC company, and to analyze problems, designthe questionnaire, carry out market research, highlight the problem oriented, design specificmarketing channel objectives, programme implementation and policy guarantee measures.The conclusion of the study on construction and development of SC air purifier productsmarketing channel has certain theory significance and practice guidance value.The main content of this paper:The first part mainly introduces the researchbackground and relevant research methods; The second part explains literature review onchannel; The third part illustrates the status quo of SC company and existing problems incurrent channel,and its reason analysis, at the same time make diagnosis for the SCcompany’s current channel; The fourth part focus on design on channel problems of SCcompany air purifier products; The fifth part put forward concrete suggestions and safeguardmeasures on SC company air purifier products channel policy and incentive mechanism.