Research On The Chennal Strategy Of JX Automobil Corporation

marketing strategy in time, try their best to control the lifeline"distribution channel"and design the right retail channelThis article takes the JX automobile corporation as research object, based on the domestic and international's automobile channel theory study and trend Analyze systemic analysis and research the status quo of JX Automobile Corporation's market and channel.First, analysis of the JX Automobile Corporation is a JV commercial vehicle Corporation, expound the JX Automobile Corporation's in the future develop goal and long term strategy goal; Analysis of the JX automobile corporation's channel , the status of channel management and problem. On this foundation, it use for reference domestic and international's channel management theory and channel development trend, from three aspects: channel choice, channel management and channel evaluation, carry on the JX automobile corporation's retail channel system's design, improve on the channel mode and put forward the advice of retail channel management policy and strategy to help the JX automobile corporation's channel management and marketing.JX Automobile Corporation should sustain the"Exclusive Brand showroom"distribution channel strategy as its mainstream and attempt to establish new distribution channel based on distribution channel strategy changes due to new product introduction. Auto trading market and website marketing will be opportunity to attempt. For distribution channel control, it will strengthen dealer's execution in exclusive brand, strengthen supervision to tier-2 and establish KPI distribution channel evaluation system which is focus on volume, CVP and process.The writer wishes this paper can give some suggestion on distribution channel management for JX Automobile Corporation.