| Tourism is the fastest-growing industry in the world today, especially in developing countries. Bandung in Indonesia is one of the tourist city where the majority of enterprises are small scale. Bandung is a creative city, Bandung food and shopping tourism is very famous, but also in the shopping and food industries accounted for the vast majority, but tourism industry growth is not very stable, so the need to consider the strategy in order to be able to continue to grow, in order to increase again.Small tourism industries in Bandung have a bigger development potential, but we cannot ignore the current problem. Through our investigation and analysis, the development situation of small businesses in Bandung carries an affordable price, a certain market share, quality assured, strategic location, and cheap labor. However, it also associates with commodity price fluctuations, unconducive business atmosphere, and insufficient infrastructure.The situation involves continuously increase of demand purchase, competitors, and visitors to Bandung, but on the other hand it also lacks of information technology, funds, business network, and market penetration. Last but not least, the human resources are friendly and creative in Bandung, but it is limited.Based on the analysis of present situation and SWOT Bandung, then by using a method of theory and qualitative descriptive analysis, the development strategy of the Bandung small tourism:strategic alliance management strategy and partners. Product innovation, speed up the cultivation of high quality tourism talents (the main content of the training is to improve the human resource of the spirit and attitude of employees), sustainable development environment for the small business system promote the Bandung small tourism information technology, improve and perfect the Bandung small tourism within the system of government provides an independent development as a safeguard measure Bandung small tourism development strategy. |
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