Research On Financing Strategy Of Sanya Jinyu Tourism Development Co., Ltd

With the continuous development of China's economy,domestic tourism enterprises,especially small and medium-sized tourism enterprises,will face strong competition from many international enterprises.Changes in the internal and external environment of the small and medium-sized tourism enterprises to survive and develop a severe test,but also for its financing development has created a good opportunity.Therefore,the development of reasonable and effective financing strategy is of far-reaching significance for the development of smes.This article uses the enterprise financing strategy theory,takes the Sanya golden feather tourism development limited company which is located in the southernmost part of our country as the research object,elaborates the financing strategy of the small and medium-sized tourism enterprise in detail.Through the research,we use the SWOT method to the external environment,the internal environment of enterprises are analyzed,summarized the Sanya Jinyu tourism development company limited financing advantages and disadvantages,financing methods and problems,and to develop the financing strategy and guarantee measures for Sanya Tourism Development Co.Ltd.Jin Yu Shi,to solve the problem of sanya tourism,small and medium enterprises financing has a certain reference.