The Research On The Characteristic Development Strategy Of The Bank Of Zhengzhou

Indirect financing such as bank lending occupies the dominant position in present Chinese capital flows. In Chinese banking system, state-owned commercial banks and joint-stock commercial banks account for a big share. While as the third echelon of the banking system, city commercial banks have many problems, such as insufficient capital, small scale and market share, limited development space. But with the characteristics of "small, fast, flexible", city commercial banks take root in the local area, prop up a large number of small and medium-sized enterprises and innovative enterprise, provide some effective support for the local economic development. From the process of the development of city commercial banks, it is easy to be seen that the important significance of the development strategy strategic to city commercial banks. This paper takes the Bank of Zhengzhou as an example, make a detailed analysis and in-depth study of the "characteristic Zheng Yin " strategy of the Bank of Zhengzhou, so as to improve the " characteristic Zheng Yin" strategy, in order to effectively play the role in the development of the Bank of Zhengzhou. In view of this, the full text is divided into five parts.The first part elaborates the research background and research status, including the development status of city commercial banks, development strategies of city commercial banks, the problems existing in the process of development and the solutions. The second part is the environment analysis on special development strategy of the Bank of Zhengzhou, including the outer economic environment and its competitiveness. The third part systematically analyzes the content of the development strategy of "characteristic Zheng Yin", including the formation basis, the key strategic points and strategic measures. In the fourth parties the existing obstacles on the road of the" characteristic Zheng Yin", on the research of the trade logistics bank, the construction of small and medium-sized enterprise financing experts and community boutiques. The fifth part puts forward countermeasures to the obstacles.