An Empirical Study On The Analysis And Effect Of Zhengzhou Bank's Differentiated Competition Strategy

With China's economy entering a new normal,the development of urban commercial banks is facing new challenges and opportunities.China's economic growth rate has declined,financial system reform and interest rate marketization have further deepened,and it is difficult for city commercial banks to maintain high interest spreads on their credit business,which has threatened the profitability of city commercial banks;the development of Internet finance has broken the traditional operation of the banking industry The development model has further squeezed the operating and development space of city commercial banks.Compared with state-owned banks and large joint-stock banks,city commercial banks are at a disadvantage in terms of business scope and financial strength.Facing the complicated external environment,how to use the location advantages of city commercial banks,combined with the analysis of internal and external environments,to choose a competitive strategy that suits them,so as to improve their overall competitiveness has become an issue that urban commercial banks must think about now.Zhengzhou Bank,a city commercial bank in Henan Province,has identified a differentiated development strategy since its inception in 2009.It always adheres to the combination of distinctive operations and regional economic development,and has opened up a unique road to business development..Zhengzhou Bank takes the differentiated development strategy as the benchmark and combines the use of blockchain and big data to combine commerce and logistics with supply chain finance to create a "commerce and logistics bank".It is rooted in the local economy and serves the small and medium enterprises in Henan Province.Responsible for developing small and micro finance,promoting inclusive finance,and being a "expert for financing SMEs";focusing on customers' food,clothing,and housing,and combining financial services with the convenience of citizens through scientific and technological innovation to create an "elaborate citizen bank".The paper analyzes Zhengzhou Bank as an example.Firstly,the SWOT model is used to describe and analyze the current situation of Zhengzhou Bank 's competition for production and differentiation.Second,through an empirical analysis of Zhengzhou Bank 's competitiveness,the effect of Zhengzhou Bank 's differentiated competition strategy is observed.This paper selects 11 of the listed city commercial banks as research samples,and uses factor analysis to analyze the competitiveness of Zhengzhou Bank and 10 other city commercial banks from 2016 to 2018 and compare the competition results.On this basis,evaluate the differentiated competition strategy of Zhengzhou Bank and make suggestions for the construction of urban commercial banks.