Research On Technology Development Strategies Of Daqing Logging&Testing Company

Daqing Oilfield achieved40million tons production in2013, which is the11th year toensure this yield sustainably and stably and also the first year to propose quality, efficiencyand sustainable development. In this context, as the eyes of oilfield development workers,how to deal with the current development situation becomes an important issue to solve forDaqing Logging&Testing Company.Technology development strategy is an important part of enterprise overall strategy,which is from the perspective of long-term development of enterprise, takes technologyoptions, application as the main research objects, and achieves the overall planning oftechnology development direction, Positioning， objectives and appropriate measuresaccording to its internal and external environment and development status and trends. Thispaper introduced the technology development process of Daqing Logging&Testing Company,analyzed the internal development environment, summarized and concluded the company’sstrengths and weaknesses with the method of SWOT analysis and established SWOT matrixof Daqing Logging&Testing Company. analyzed the external development environment withthe method of PEST analysis, Clarifies the opportunities and challenges facing thecompany.From the analysis of the situation,The evaluation result indicates that DaqingLogging&Testing Company has strong technical strength and higher level of technicalmanagement, but independent innovation capability is weaker. This paper put forwardproposals for Technology development strategic plan.That is to implement technologyleadership strategy, take advantage of scientific and technological resources potential, andimprove core technology innovation capability in the field of the main business areas, Effortsto achieve the efficiency and sustainable development,Lead the development of the oil andgas industry dynamic monitoring.The author also schematized measures to guarantee strategyimplementation, which can put Daqing Logging&Testing Company in a strong position inthe existing market area under this fierce and competitive environment.