The Financial Diagnosis And Advice Of Xinpuda Company

With the establishment of the modern enterprise system and deepening of the market economic system reform, the business activities of enterprises contain not only the great vitality, but also may be a big crisis, thereupon the administration and control risk is getting bigger and:bigger, and as an important points of enterprise’s management activities, the analysis and research of the financial statements are making more and more significant influence to the activities of making enterprise financial plan and enterprise strategy. For an Enterprises to adapt to the market environment and maintain competitive advantage, not only need good operating performance, scientific and fine daily management, but also a strategic thought that take the whole situation into account and plan accordingly and matching financial analysis and planning. In the present of continuous development and deepening reform of market economic system, traditional financial accounting work have been unable to adapt to the needs of the modern enterprise financial management, financial management is more focus on the enterprise future development direction, goals of financial activities, as well as a basic approach and strategy to achieve the goal;For financial planning and strategy formulating in future enterprise, it is necessary not only to take consideration of external environment of enterprise and industry status, but also to care about internal financial statement analysis in order to deal with external changing conditions at every moment. Financial statement analysis is very important as a aggregative indicator analysis system to estimate whether an enterprise gains profit or has developing foreground or not during each link of enterprise strategic development. Financial statement analysis mainly includes:debt paying ability, assets management ability, profit ability analysis and development ability analysis. This paper is established in formulating of enterprise strategy development project, by introducing financial analysis system and indexes into formulation of enterprise strategy development project and by compositing these indexes to make it more suit for enterprise reality. Strategic development target can be formulated based on short period financial index analysis, combined with enterprise reality and got constant improvement during developing of enterprise, which can provide feasible strategic planning for enterprise and bring short-period planning and long-term planning combination.