Study On Development Strategy Of The Bank Of GuiLin

With the continuous development of market economy in our country and improvement of the domestic banking system has also been a thorough reform and development, especially the city commercial Banks because of its relatively flexible business strategy and achieved good results. Guilin bank as the first out of the zone in Guangxi development of regional joint-stock commercial Banks have also made great achievements. By late December2013, Guilin bank and holding the seven villages and towns bank balance of RMB68.631billion, year-on-year growth of47.71%; Loan balance of24.091billion yuan, year-on-year growth of23.2%; Profit of1.324billion yuan, year-on-year growth of43.45%; Pay576million yuan of taxes year-on-year growth97.33%; Non-performing loan ratio of0.84%,0.84%provision for coverage; Other various regulatory indexes reach the standard "good bank", and "enterprise of Guangxi," excellent enterprise in Guangxi ","best progress city commercial bank". The banker magazine published in England "in2011, the world’s largest1000Banks" list, GuiLin bank ranked975th, for the first time the world’s top1000Banks, has become a fast-growing, dynamic, have certain regional influence and popular with the social from all walks of life rely on commercial Banks. Guilin bank in developing also, however, there is a variety of problems, especially in the incentive market competition increasingly, if not timely solve these problems, it is difficult to get long-term development. Therefore, the Banks have to think deeply about GuiLin accord with the actual situation of its development strategy, standard and perfect the scientific and reasonable development mode, recognize and clear its market position.In this paper, based on the modern strategic theory, combined with domestic and foreign research literature on bank’s development strategy, SWOT analysis, the present situation and the internal and external environment on the development of GuiLin bank system is analyzed, and puts forward the development strategy of the bank of GuiLin, to make the bank will make full use of existing resources in GuiLin, to seek survival and development space, expanding its market share, promote economic and social benefits. In this paper, the research can to a certain extent, rich bank development strategy related theory, and provide some reference for the development of commercial Banks, has a positive theoretical significance and practical significance.