The Research Of Guilin Banks Business Strategy

With China's entry into the WTO,the financial globalization developing fast,the domestic market economy growing perfect and banking system being well improved,city commercial bank arises in China by an rapid development with its flexible operating strategy.However,the inner competition in financial industry is getting more and more violent while the internet finance rising up.Responding to the economic situation at home and abroad and the inner industry's competition going increasingly complicated and fierce,making a reasonable developing strategy to find out the proper direction by strategic development projecting,analyzing and researching the current situation of market becomes a top priority.Guilin Bank,the first municipal joint-stock commercial bank that has successfully rushed out of the native province,is now growing stronger vigorously.Meanwhile there also have been many deficiencies exposing along the way,it would be a block for long-term development if they are not effectively repaired.This thesis,taking Guilin Bank as an example,is to give a deep analysisof the developing strategies for Guilin Bank based on modern strategic theories,referring to relevant literature in home and abroad,and according to the internal-and-external circumstances and analysis by SWOT about the opportunity and threat that is front of Guilin Bank,strategic options and supporting measures for strategic operation.The external circumstances is composed of the politic,economic,cultural,technical and industrial environment and opponents analysis.The inter,the total resources and advantages and disadvantages of itself.Guilin Bank's strategic options,including the developing orientation of regional business,expanding strategy of line business and special business,and the one of inner-industrial competition,cover its main special business based on full consideration of all kinds of competition and threats in front of Guilin Bank.The thesis expects to be meaningfully helpful to the development of banks like Guilin Bank,diversifying the developing strategic options,giving instructions.