Study On Integration Of Tourism Industry And Culture And Innovation Industry In Zhang Jiajie

October2011Sixth Plenary Session of the Communist Party Congress adopted theCPC Central Committee on deepening reform of cultural system to promote socialistcultural development and prosperity of a number of major issues decision clearlypromote the integration of development of cultural industries and tourism industry,associated with an increased industry to increase the added value of cultural content,and integration was the key ideas, which also for the development of cultural tourism inZhangjiajie creative industries provide an important opportunity. By the end of2011, toexplore new roads poverty alleviation contiguous destitute areas, the State Councilpromulgated the Wuling Mountain Area Regional Development and Poverty AlleviationPlan (2011-2020), decided first to start Wuling Mountain Area Regional Developmentand poverty alleviation pilot project, which clearly proposes to take the unique culturerich tourism resources, create an internationally renowned eco-cultural tourism, tovigorously support the national culture of quality engineering, the development ofnational handicrafts. Through the survey found Zhangjiajie cultural tourism and creativeindustries to achieve major cultural and creative use of value-added tourism products,attractions, performing arts, etc., using creative activities to achieve industrial brandvalue. However, cultural tourism and creative industries Zhangjiajie there are creativeenough, low levels of functioning and development of immature environment and otherissues, this paper presents a unique style of creative products shaping Zhangjiajie,innovative mode of operation, training creative talents and enhance facilities and othermeasures.In this paper, the results of the scientific basis of the existing reference on thetheory of industrial integration, integrated use of basic ideas of economics, systemtheory, the theory of the tourism industry and other subjects research methods, focusingon research methods used are the following:(1) literature study. By school libraryelectronic resources, the use of Chinese academic journals database network, Articlesand Superstar digital library website, retrieval and access to a large number ofdocuments relating to domestic and international tourism industry and creativeindustries in the existing research results and basic data were collated andcomprehensive analysis on the system to be mastered properly research the latestresearch situation. Creative industries and tourism related literature were reviewedanalysis, thus providing a strong theoretical support for further research in this paper;(2)case analysis. This paper summarizes the experiences and lessons of previous casestudies, tourism and creative industries at home and abroad are summarized fusionphenomenon. Zhangjiajie City, for example, the analysis of Zhangjiajie tourism industry and cultural and creative industry development status and problems of integration, andthe development of key cultural tourism and creative industries Zhangjiajie put forwardcorresponding measures and proposals in the future, its implementation and integrationof regional industry development provides a reference for;(3) logical deduction.Tourism and creative industries is a relatively new research paper by the creativeindustries, industrial integration, tourism and creative concepts to define and summarizecomprehensive summary of the tourism industry and the creative industries of thevarious elements of the system. Against the actual development of tourism and creativeindustries, the two industries are similar to elements in the organic integration, andbuild a fusion of tourism and creative industries development process model, usinglogical thinking summed up the interaction between the various subsystems, moreimage, specific tourism and creative industries to demonstrate the integration of thedevelopment process and direction.In this paper, based on the development of Zhangjiajie tourism industry, mainlyfrom industrial integration theory to explore the issue of Zhangjiajie tourism industryand the integration of cultural and creative industries, is divided into six parts: The firstpart of the introduction. First, from the background of the topic, elaborates significanceof this study, followed by the relevant literature at home and abroad to sort out, pointingout the shortcomings of the current study, concluded that technical line of the article,research methods and possible innovations; second part, define the concept andtheoretical basis; third part of the tourism industry and the cultural and creativeindustries integration mechanisms and modes; part IV, Zhangjiajie tourism industry andcultural and creative industries fusion empirical research. Firstly, Zhangjiajie tourismindustry and the development of cultural and creative industries fusion status quo, andthen build the index system of the tourism industry and the integration of thedevelopment of cultural and creative industries, and finally, the tourism industry andthe cultural and creative industries fusion results analysis; PartV, Zhangjiajie tourismindustry and strengthen integration of cultural and creative industries countermeasures.(1)strengthening the creative talent training and introduction,(2) strengthen the capitalintroduction efforts, and improve government support policies,(3) the connotation ofcreative resources to enhance the level of creative products,(4) to strengthen theconstruction of cultural tourism and creative industries mechanism for economic growth;Section six parts, conclusions and outlook. Summarizes research findings and researchprospects in this article come in the future.