Research On LBS Advertising Application

The purpose of this paper is to research the status of the rise and development ofLBS advertising application in domestic and abroad, as well as the problems existing inthe development process at present, and the methods to solve these problems are tried tobe put forward. By analyzing the development mode of LBS advertising application indomestic and abroad, and the characteristics of China’s LBS advertising market,customers, vendors and service providers are combined from the origin and definition ofLBS, this paper depicts the present situation of the application of LBS advertising in theChinese market, including potentialities and predicament. The future of China’s LBSadvertising commercial mode specific cases is discussed, and thinking and suggestionsare provided.From the development of the US LBS to the imitation, popularity and predicamentof China LBS, this paper let people know the present development situation of LBSadvertising application in domestic and abroad, for example, what is LBS, what are itscharacteristics, what are the main business applications of LBS, how is the propagation,what is LBS ads, the application cases of LBS advertising and existing problems. TheLBS advertising application is combed from the perspective of history, literature, data,and user, and special attention is paid to mobile Internet advertising application on thenew media smart phone.After sorting out the history of LBS and LBS advertising, the business developmentmodes that has been used and be developing are found out in the user researching stagethrough research methods such as literature research, data collection, and questionnaire,and specific cases in the field of LBS advertising are given. Finally, through the literaturereview, comparative study and case analysis etc, the current problems faced by LBSadvertising application development are found out and the solutions are put forward. Thedevelopment of LBS advertising in the mobile Internet era is predicted to providefeasible advertising propagation strategy for today’s merchants, advertisers and otherenterprises, so as to make it more effective for them to advertise and gain profits andrealize accurate marketing by mobile advertising.