Precision Marketing Theory Under The Perspective Of Mobile Application(App) Advertising Strategy Research

With the rapid ascension of communication technology,the popularity of smart devices and big data technology matures,precision,App campaigns have a lot of powerful technical support.Precise chemical delivery is the inevitable trend in the era of mobile Internet App advertising and highest pursuit.On the one hand,for advertisers to save costs,maximize benefits;Can be optimized,on the other hand,mobile network environment,users from too much clutter.However,as a new form of advertising,in the concrete and the pursuit of precision on the still faces many problems in the process.Mainly includes: App quality resources use undeserved,users and demand is difficult to pinpoint,advertising content depth weak correlation with users,advertising effect is not comprehensive untrue,violation of user privacy,and such problems as lack of professional talents.Precision of these problems not only hinder the App advertising,also threaten the health of the user network ecological environment.This study precise marketing theory as the main theoretical support,integrated use of literature research,case analysis,comparative analysis and other research methods,combined with the actual case of advertising,with specific process as the main line on the precision of the App advertising on the strategy and method of Application.Main strategies: innovation App medium choice,technology-driven people needs precise positioning,"content is king" targeted customization,complete inspection feedback channels and effect to strengthen a sense of privacy attaches great importance to cultivate and strengthen personnel training.Application method: in the medium of choice to develop thinking,to make good use of implantable advertising,the best brand self-built type App;Located in users and their needs,want to share technology to establish a perfect user database,at the same time to make good use of data mining analysis;On the advertising originality,dynamic and personalized,the scene and the information of four characteristics;Fusion technology to realize the advertisement form innovation,combined with marketing continue to maintain the heat;Effect test: to complete the collection effect of feedback is to ensure the effectof the supervision of the collection channels,specific can adopt hierarchical effect assessment and the introduction of third-party platform;User privacy : both for individuals and companies should pay attention to the user for the cultivation of user privacy protection,and to perfect the relevant laws and regulations;Talents: educational circles and industry need to cooperation and common cultivate excellent talents.In short,through theoretical analysis and practice research,trying to build a meets the needs of times development new App advertising precision on the strategy,for advertising enterprises in specific App advertising precision on the strategy to provide theoretical basis and Application methods.