Research On The Competitive Strategy Of Yajiang Hotel

During the12th Five-Year Plan period, China is to build a world tourism power period of strategic opportunities, Tibet’s position as a world tourist destination important by the central, Tibet tourism industry has great development opportunity. The development of tourism in Tibet, led to the development of tourism in Linzhi Tibet. With the rapid development of the tourism market in Linzhi area, The Linzhi area of the hotel industry is developing rapidly in recent years. The new local hotels such as bamboo shoots after a spring rain has opened.The development of the hotel industry has brought business opportunities, but also faces no small challenge. Planning and building five Stars Hotel, there are as many as five in the Linzhi area; with the rapid increase of the number of Linzhi District Hotel, the fierce market competition has become increasingly fierce, how to attract and retain customers, become a difficult problem for managers.On the basis of strategic management theory, with the Yajiang hotel as the research object, combined with the characteristics of Linzhi culture, geography, history, economy, follow from the theory to the practical application of ideas, according to proposed the question-Analysis of the problem-to solve the problem of the step has launched a series of research.The conclusion of the study shows:Yajiang Hotel external opportunities than external threats, internal strengths than weaknesses, mainly in the SO strategic situation, should mainly consider the growth strategy as the overall strategy. Yajiang should seize the opportunity of rapid economic development in Linzhi, with their own management strengths, weaknesses and threats of face, and actively explore, in the operation of the competitive strategy of differentiation as the guidelines of their own, to perfect the system, standardize the management, the construction of The Class Hotel, to establish its own brand, cultivating excellent corporate culture, will Yajiang hotel construction to become consumers love and trust of the high-end hotel, Yajiang hotel has become the first choice Linzhi area guest.