Taierzhuang Qing Yu Yuan Hotel Competitive Strategy

With the rapid development of chinese economic, the hotel industry in the country to obtain rapid expansion. Although the hotel industry is a long history in the industry, but unlike some other recession sunset industry, the hotel industry is a promising sunrise industry. The hotel industry as a typical representative of the tertiary industry is an important force in promoting economic development. Currently the hotel industry is highly competitive, hotel managers need to find a direction, emphasis on the development of differentiation, focus on the customer experience improvement. Especially for high-end hotels, but also need to enhance their brand image, enhance customer satisfaction, to promote itself better and faster development. Order in the fierce competition, particularly competition and foreign counterparts have results.In this paper, based on the theory of strategic management to Taierzhuang Qing Yu Yuan Hotel for the study, combined with Taierzhuang regional culture, geography, history, economics, etc., through a series of research and analysis drawn conclusions. Conclusions Display:Qing Yu Yuan Hotel should abandon the practice of the past blind development, by virtue of existing strengths and opportunities, weaknesses and threats to face, and actively explore, to expand in the development of strategies for the overall strategy, operations to competitive differentiation strategic guidelines as their own in-house infrastructure management, hardware maintenance and upgrades, software and other aspects of construction and expansion of a great effort, as soon as possible to enhance their brand value, Royal Park Hotel will be cleared into a five-star consumers love and trust high-end hotels. Meanwhile, the paper in order to clear Royal Park Hotel as an example, a comprehensive analysis of high-end hotel Taierzhuang area status, come to its competitive strategy formulation and implementation of the recommendations and opinions on these proposals expected some reference to its significance.