Rural Tourism Planning Research In Fanrong Village Of Nenjiang County

With the rapid economy development in China, people’s living standard has been improved a great deal, and the pace of work has becoming faster and faster. So urban residents more eager to such life:return to nature, back to nature. Rural tourism just to meet the needs of tourists. Rural tourism is a comprehensive tourism activities, with the rural areas as the background, and the natural and human resources all have "local" characteristics, which is the core selling point of tourism. In recent years, the state attaches great importance to the development of rural tourism. Rural tourism is an effective way to accelerate the construction of new countryside, which not only can help to narrow the gap between urban and rural areas, but also can meliorate the problem of "Three Peasants".Fanrong Village of Nenjiang County has rich tourism resources, excellent location, and has the advantages to development rural tourism. Now Fanrong village’s rural tourism is still in its infancy, tourism resources are not fully developed, the target position is not accurate enough and has the phenomenon of blind development. So it needs to have a set of scientific, effective, tourism planning guidance. In this paper, based on the research of the related literature and data at home and abroad, and in combination with the tourism resources’s practical situation of the Fanrong Village of Nenjiang County. Rural tourism planning, landscape ecology, folk theory and resource integration theory are guidance. Prosperity for nenjiang county village planning model for the development of rural tourism, it as a collection of leisure, ecological tourism, rural experience, folk culture for the integration of the rural tourism brand, Show the rural landscape of northeast cold at the same time also show outside the daur culture, interpretation of a kind of life in today’s happy people enjoy leisure attitude.In this paper, taking Fanrong Village of Nenjiang County as an example,conducts the research to the Fanrong Village of rural tourism planning. The main research contents and conclusions are as follows:Firstly, introducing the research background and purpose, content and method, a brief overview of the development of rural tourism at home and abroad and research status of theory, summarized the present stage our country rural tourism planning and design problems.Secondly, it analyzed the development background of rural tourism in Fanrong Village. And elaborated the macro background Fanrong Village of Nenjiang County. Based on the external and internal conditions of prosperous village rural tourism development conditions of the evaluation, and the prosperous village rural tourism development present situation carries on the SWOT analysis, analysis of prosperity in the village of rural tourism resources classification evaluation, and then analyzes the tourism market forecast. Development of prosperous village tourism development strategy is put forward, and the near, medium and long term goals separately.Main conclusion is nenjiang county village prosperity good ecological environment, the geographical position is superior, the rich rural tourism resources, there are seven main class, the11sub-types,24basic types, has the high value of tourism development. Through quantitative evaluation found that qinglongshan reach the standard level4tourism resources, accounts for the vast majority of primary and secondary tourist resources. Prosperous village rich natural tourism resources types, rich human resources, national culture and local customs and agricultural landscape harmonious communion, resources combination, conducive to concentration of resources development and tourism activities, can form the unique agricultural industrial chain. According to field investigation, to determine the prosperity of village space layout of "one base, two axis, five district", the tourism image for spending holiday, ecological tourism, rural experience and folk culture as a whole. At the same time, according to different tourist attractions and the nature, the prosperous village and the surrounding tourist attractions for tourism route planning. Finally according to the characteristics of the tourist market good tourism resources, to carry on the design of tourism products.